About Me


Hi, I’m Sonia

I am an SEO copywriter & content strategist with over 5 years of experience, but my passion for all things business & marketing goes back far further than that. As a child of two successful small business owners, I have been fascinated with the ins and outs of all things business for as long as I can remember, which led me to obtaining a Bachelor of Business from Macquarie University with a major in marketing.

Since graduating, I have worked for countless brands including Carlise Tacone and Moderno Furniture as I honed my writing & content strategy skills coupled with my extensive business knowledge, providing outstanding results for each of my clients.

I tend to work to work for small to medium sized


As a lover of the written word, all things business, and where the two meet, I am uniquely placed to solve your business’  ‘word problems’.

My Skills

While my set of professional skills are well developed and constantly improving, my ballroom dancing abilities remain a work in progress.

  • SEO
  • Copywriting
  • Content Strategy
  • Ballroom Dancing

When I’m not working…

When I’m not optimizing your online content, you can find me foxtrotting, waltzing, or doing the rumba.

While Strictly Ballroom has been my favourite movie for as long as I can remember, I only started my ballroom dancing adventure several years ago and have been hooked ever since.

I also enjoy the occasional friday night cocktail with friends, travelling, and burying my head in a good Gillian Flynn page-turner.




let's work together