What is an SEO Copywriter?

An SEO copywriter writes  web copy that helps boost your site’s search engine rankings.

In other words, it’s the same as being an SEO specialist?

Not quite.

SEO specialist’s focus on analyzing, reviewing and executing changes to existing content to boost a site’s standing in the search results, while an SEO copywriter typically creates content to support the specialist’s strategy. 

An SEO Copywriter skillfully weaves keywords into captivating copy

Why Hire an SEO Copywriter?

A professional SEO copywriter will help your business create copy that gets the attention of search engines, engage your audience and compel your readers to take action.

A skilled SEO copywriter can do all of these things at once, without sacrificing one for the other.

If you want your web copy to engage your audience, and raise your sites Google ranking, an SEO copywriter will be essential to your website’s success.

Frequently asked questions

What is SEO?

Search Engine Optimisation (SEO) is the process of enhancing your website to get the best possible results in the natural listings. But what does that mean?

Well, put simply, every website is judged by search engines on thousands of variables. The algorithms that search engines use to decide your position are a bit of a mystery and change all the time. Just to make it even more difficult, every search engine uses a different method!

So how do you ensure that your site gets the Search results you’re after on the top engines like Google, Yahoo! and Bing? You contact someone like me.

What are organic search results?


Why should I care about search engines?


How do search engines decide their rankings?


How do I choose which keyword phrases to target?


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